This is where my experience lives.
Education:
University of California, Los Angeles, Marketing Certificate, Concentration in Web Analytics & Social Media, 2016
University of Florida, Bachelor of Science, Event Management, 2009
experience:
Creative director - copy + editorial, Various Clients (2015-Present), nashville, TN/REmote
Copywriting/Editing: Short form, long form, campaign, website, ux, paid, email marketing
Content Strategy: Campaign ideation (outdoor, print, digital), email, owned + paid social
Social Media Management: Concept campaigns, caption execution, creative direction
Blog/long form: Dilute industry-specific information into consumer-facing content
carbon38, Sr. editorial manager (2020-2021), Los Angeles, CA
Establish brand voice, tone, and consistency across platforms and communications
Write, edit, and proof for digital, print, outdoor, catalogs, e-mail, and social media assets
Concept creative campaigns for monthly + annual strategies
Manage a team of junior and freelance writers
Collaborate closely with Director of Brand, Art Director, CMO
SmartyPants Vitamins, Sr. Copywriter & Content Strategy (2018-2020), LOS ANGELES, CA
Establish brand voice and consistency across messaging and communications
Write and edit copy for digital, print, outdoor campaigns, website assets, catalogs, e-mail newsletters and social media
Concept and execute large-scale annual and monthly campaigns, product launches and packaging copy
Dilute largely scientific content and research into digestible, consumer-facing messaging
Collaborate closely with Art Director and VP of Brand on creative strategy and broader content themes
Sole Society, Copywriter (2017-2018), LOS ANGELES, CA
Wrote copy for campaigns, brand catalogs, webpage assets, newsletters, promotions and product information
Created concepts for all monthly and seasonal campaigns and worked cross-functionally to ensure all in-house teams were cohesive in brand messaging and marketing direction
Executed brand voice across all platforms, including webpage, email, social media, catalogs and print & digital
Position reported directly to the Sole Society Art Director
Sole Society, Social Media & COntent Strategy (2016-2017), LOS ANGELES, CA
Curated and managed content for all social media platforms and produced in-house content
Strategized a comprehensive content calendar in accordance with email marketing, new arrivals, PR and influencer campaigns, seasonal/annual sales, and societal trends
Coordinated monthly influencer campaigns for paid influencers and brand ambassadors
Tracked analytics to report conversion rates, engagement, impressions, and follower growth
Position reported directly to Sole Society CEO and The director of content at the Camuto Group
Recruiting Professional, (Kforce, Nelson & Associates) 2013-2015, LOS ANGELES, CA
Sourced, recruited, and placed 75+ Professionals in direct hire and contract opportunities
Met and exceeded key performance goals and accrued over $240,000 in Total Revenue
Utilized performance metrics based on region and business line
Personal Stylist, (Neiman Marcus, Intermix) 2010-2012, CHICAGO, IL
Achieved monthly revenue goals and exceeded $450,000 in annual sales
Planned and executed in-store client events while coordinating caterers, outside vendors, & guest lists
Responsible for visual merchandising, display points for events, window displays, & merchandising floor